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Gary Kinghorn
08-02-2009, 06:08 PM
I can understand it when companies like Ferrari come out with weird and wonderful concept designs as often they launch something which is similar in the long run.

By why do companies such as citroen spend millions on super car esque concepts when they will never build anything even remotely similar :fish:

R&D is one thing, but surely it needs to be linked to something you may use at some point

Darran
08-02-2009, 06:25 PM
Two reasons I can think of: One is that the designers can be given free reign, then it can be reigned in to the styling direction that they take on mainstream cars. The other is that it draws a crowd to the stand at motor shows so that they can flog the cooking models.

Neil Mac
08-02-2009, 09:19 PM
What Darran said. :thumb:

Can you imagine how frustrating it must be for a free-thinking designer to be given the task of designing a supermini and being told for 8 hours a day "ah, you can't do it like that, it has to be cheap/aerodynamic/easy to build/safe/green, etc. etc."?

Gary Kinghorn
09-02-2009, 11:52 AM
Originally posted by Neil Mac@Feb 8 2009, 10:19 PM
What Darran said. :thumb:

Can you imagine how frustrating it must be for a free-thinking designer to be given the task of designing a supermini and being told for 8 hours a day "ah, you can't do it like that, it has to be cheap/aerodynamic/easy to build/safe/green, etc. etc."?
But if you're designing a supermini coming up with gull wing doors for a bat mobile concept car is hardly money well spent is it :fish:

Neil Mac
09-02-2009, 12:00 PM
You could make the same argument about most forms of motorsport, Gary. Not much to do with the cars that the same manufacturer actually tries to sell. No sane person has ever bought a Citroen C4 thinking that it's great because of what Seb Loeb can do in one.

You've got to let the designers loose with their imaginations because in amongst the wacky out-there ideas, there may be something distinctive which will set your cars apart from the crowd. For example, the Hofmeister kink in the side windows of BM's probably came out of a car that no one could actually drive.

BMW's "flame surfacing" came out of concept cars too, but people bought the road cars regardless of what they looked like because of the badge/brand image (the X3 is a case in point...lessness)